Rant #2,326: You Make Me Feel Brand New

Yesterday, I told you about a new Coca-cola concoction that not only sounded pretty good, but actually passed my own personal taste test.

Now I am going to tell you about some new mayonnaise hybrids that I am not so sure about, but admittedly, I haven't tried so I really don't know for sure.

But they sound kind of weird.

Heinz Ketchup, probably the most famous ketchup in this country, if not the world, is, like Coke, trying to expand its shelf presence in your local supermarket.

They are also trying to get into the mayonnaise business, attempting to put a dent in Hellman's/Best Foods hold on that condiment area.

They have recently introduced three new mayonnaise flavors, all mishmashes of mayonnaise and another popular condiment.

First off is Mayomust, a cross between mayonnaise and mustard.

The next is Mayocue, a mashup of mayonnaise and barbecue sauce.

The third is Mayochup, a mix of mayonnaise and ketchup.

No, the debut of these condiments didn't get my ears perked like Coca-Cola Orange Vanilla did, but I do use mayonnaise in tuna fish, and I know that a lot of people use it as a spread for everything from tuna to luncheon meat.

I even knew someone growing up who used to east mayonnaise sandwiches, yes, just mayonnaise on bread.

But these three condiments just don't do it for me, although people have probably been mixing mayonnaise and ketchup, mustard and barbecue sauce for years.

And before I snub my nose at the whole thing, what exactly is that "special sauce" that McDonald's puts on its Big Mac?

So I guess there is a market for these condiments, having them ready made rather than having to do it yourself.

I have seen mayonnaise concoctions in the supermarket before this.

One was a mix of mayonnaise and bacon, which kind of looked tempting, but I never splurged for it, and I haven't seen it in a while.

I am sure there are plenty of others out there that I don't know about. I am not a mayonnaise expert by any stretch of the imagination.

But again, Heinz is trying to make a dent in Hellman's/Best Foods hold on this condiment category, and they feel that hybrid mayonnaises are the way to do it.

Of course, Heinz has a stand-alone mayonnaise too, but the release of these three new items got them some press, and they hope, gets people to reach into their pocketbooks and buy one, two or all three of them the next time they are looking for mayonnaise.

Me, I am not convinced, and I guess at least for now, I will stay with what I usually get. Hellman's Mayonnaise ... yes, the boring, old, plain one.

If I want to mix mayonnaise and something else--like I do when we run out of salad dressing, to make my own thousand island dressing--then I will do it the old fashioned way, I really don't need it pre-made for me.

But, my curiosity will probably force me to at least look for these things, and see if they are available in my supermarket.

What is next?

I have no idea ... maybe a hybrid of milk and orange juice and coffee and corn flakes for those on-the-go people who have no time to enjoy these things separately for breakfast.

Can't wait!