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Friday, June 2, 2017

Rant #1,916: Cheeseburgers In Paradise



People knock fast food left and right for not being healthy food, not being good for you, and well, for being junk food.

Those are the most vocal rants against the McDonald's of the world, but the fact of the matter is that people, in general, simply love fast food, and these places generate billions and billions in sales each year.

So now that we are past that introduction, yes, fast food is changing to meet the challenges thrown at them by the "concerned" public.

Many of these places have changed the way they prepare food, and they feature more healthful offerings on their menu.

But let's face it. You don't go to McDonald's if you are on a diet. Stay home, but if you must venture out, you can get items that won't make you as fat as the main items on these menus do,

And if you really want to east fast food, McDonald's is making it easier for you to do so.

The fast food leader has announced that it was expanding by another 1,000 restaurants this week that will deliver your Big Mac to your door. This brings the total number of restaurants that will deliver to more than 2,000, and the most important thing about this announcement is that the delivery restaurants now include many of those in the New York area, probably the biggest market for fast food--and food in general--in the country, if not the world.

And Seattle and Denver--no slouches in the food department, either--have also joined the list.

The delivery fee varies by the city, but generally is a flat $4.99.

And who is pushing the interest in delivery?

McDonald's said it is younger customers with late-night appetites.

You can say what you want to about that, but all the education in the world that we have been plying into kids for generations about the harmful effects of fast food isn't working, if you believe what McDonald's says.

Kids still continue to crave their Big Macs, their Quarter Pounders, and their Chicken McNuggets, and now, they can even get them without going to a restaurant.

And on top of that, McDonald's also has its popular app for those who want to order that way, and there will be 3,500 restaurants equipped to handle orders through the UberEats app by the end of this month.

So yes, fast food is adapting to the times, and although many people would like them to fade away, just the opposite is happening--they appear to be getting stronger, hitting the bull's eye on the target with millions and millions of customers each year.

Fine, enjoy your salad. Having a Big Mac every once in a while is not going to kill anybody.

Speak to you again on Monday. Have a great weekend.

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